I collaborated with Studio Odea to animate their creative direction for Betts+Partners, developing a suite of brand animations that brought structure, rhythm and clarity to the new identity. Using a modular grid system as the foundation, I created motion treatments for social media and key website elements, aligning each animation with the brand’s methodical and scalable design system. The motion approach was deliberately pared back, using minimalist transitions, consistent pacing and functional movement to reinforce the brand’s tone and highlight its flexibility across digital touchpoints.