I was brought on by MadeNorth to deliver a suite of animations for Possible Investments, including character motion and brand-led transitions. Working in After Effects, I rigged and animated a set of supplied illustrations, creating clean, loopable motion optimised for digital use. I also developed a simple logo animation to extend the brand’s visual language into motion. These assets were used across campaign content, adding clarity, consistency and a more human feel to the brand rollout.