The Female Leadership Experience (The Flex) is a leadership education initiative designed to support and inspire female leaders through workshops, resources and community. I was brought on to develop the brand from the ground up, creating a visual identity that felt confident, modern and easy to implement. Built around three key brand pillars, mindset, style and skills, I designed a flexible logo suite and a set of custom icons that became the foundation of the visual system. These elements were supported by a distinct colour palette, typographic system and animated brand graphics that could be rolled out consistently across every touchpoint. The brand extended to social media templates, Word and PowerPoint documents, video intros and outros, lower thirds, diagrams, charts and more. The final system was designed to be easy to use and future-proof, adaptable for workshops, content and digital campaigns. Shortly after launch, the framework was expanded to support a second offering, The Legal Leadership Project, allowing both brands to share a common structure while maintaining their own distinct presence.