Working closely with the team at MadeNorth, I developed the logo and motion system for OnTrac5, a lifestyle and food brand by AFL star Christian Petracca, focused on quick, healthy meals backed by elite energy. With over 500k followers on Instagram, the brand needed a bold, flexible identity built for fast-paced digital content. We created a logo that captures forward momentum and athletic drive, supported by a striking colour palette drawn from Petracca’s sporting heritage. A custom motion suite was designed for seamless use across stories, reels and campaign content. The final identity is energetic, recognisable and ready to scale with the brand’s rapid content rollout.