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Freelance motion and graphic design
The Female Leadership Experience
Client
Services
2023
Branding, Print, Digital, Motion
The Flex

A cohesive brand system including a logo suite, brand elements, motion, and social media assets that combine simple shapes with bold colours and powerful imagery. Central to the design are three key graphics representing The Flex's educational pillars, ensuring brand consistency and effectively conveying their mission to empower female leaders.
The Female Leadership Experience (The Flex) promotes women's leadership development and community support. They needed a brand identity that reflected their values of femininity, maturity, and approachability.
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