These campaigns saturated high-traffic areas throughout Australia, with hundreds of placements strategically positioned across streets, motorways, social media platforms, and Google Ads. The challenge lay in ensuring a cohesive brand experience while managing a high-volume workload. To achieve this, I developed a streamlined design process, focusing on clear communication and efficient asset creation. This ensured consistency across all campaign materials while meeting tight deadlines for rapid deployment.

At HERO, I played a key role in amplifying BMW's brand presence across Australia. I spearheaded the creation of a vast amount of print, digital, and video collateral for various campaigns.

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